Milk Packaging Revamp

September 14, 2009 § Leave a comment

Love this packing design of the classic milk carton. I love its simplicity. Yet within that simpleness there is a complex rawness of its artistic deconstruction of the symbolism of the product’s icon-ism for western society. Ok I swear that level of art geekness won’t happen to often in this blog.

“Here, we focused on the purity of milk – just a single ingredient – and its connection to the customer as something fresh, enriching and gratifying on the shelf, as well as on the kitchen table! Printed in a single color it also passes the environmentally friendly test. The red-and-white pattern is reminiscent of a stitched, antique tablecloth, but the magic comes into play when the design element transforms into MILK when read from afar.”

Designed by Long Island City, NY based Tripple Red:

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