Napkin Lifestyle logo design
February 7, 2009 § Leave a comment
Napkin Lifestyle logo brief was simple reflect a ‘stack of loose leaf paper notes and the best ideas written down on napkins taped to the wall beside your desk’. So I started with a sketches of crap that didn’t feel right until started folding a piece of paper out of frustration and it dawned on me. I went through my fonts and found what I was thinking of and in an afternoon redrew the font out to be this. To get the fold lines right for the initial logo right I cut some paper into strips and folded it out till i found a way that both was real and was still registered as letters. The boys of the agency loved it and are now using it.